The Popsmith Story
1989
Entrepreneur on the Rise
Popsmith founder Tal Moore started his first business at age 12, selling popcorn, blow pops, and gumballs to kids at school.
No time for haircuts or clean shirts when you’re grinding, apparently.
2003
ePopcorn.com
Tal designs and launches ePopcorn.com, one of the first e-commerce stores to sell popcorn machines online.
Award-winning web design clearly wasn't his calling.
2014
Franklin's Popcorn
Tal teams up with his friend Dave to launch Franklin's Popcorn, a premium popcorn brand dedicated to elevating the at-home popcorn experience.
fun fact: Franklin's was named after Dave's grandfather, a WWII veteran and an all-around great guy.
2020
Designing the Perfect Popper
Armed with decades of industry experience, Tal and Dave hire a fancy industrial design team to build the popcorn popper they had always wished existed.
Every curve, finish, and mechanism is obsessively engineered to create the best-looking, best-performing stovetop popper on the market.
2021
Branding our Baby
Many names are considered, including Mod Pop, Pop & Dot's, and Mouth Parade 😳.
Popsmith is ultimately chosen because it represents timeless craftsmanship and the idea that anyone can become a master popcorn maker.
2022
Sourcing Popcorn Perfection
Dave spends months traveling throughout the Midwest, sourcing the very best kernels from small-batch family farms to deliver a truly premium popcorn popping experience.
2023
Launch Day!
Popsmith.com officially launches in October 2023 after three years of designing, testing, and obsessing over every last detail.
Dave and Tal emerge with a finished popper- and slightly less hair than when they started.
2024
Hello, Oprah
Oprah names Popsmith one of her Favorite Things for 2024. Demand explodes overnight. Seven months worth of inventory sells out in under three weeks.
We sell out three more times over the following year 🙏
2025
Retail, Retail, Retail!
Popsmith expands into leading kitchen retailers, including Williams Sonoma, Sur La Table, and Crate & Barrel.
2026
100,000 Raving Fans
We celebrate our 100,000th Popsmith customer!
Next stop: one million families enjoying Popsmith around the world.