About Tal Moore, Founder and CEO of Popsmith

Tal Moore is an experienced e-commerce entrepreneur with over two decades of experience building direct-to-consumer brands, including Gumballs.com, Wicker.com, Chocolate.com, and Franklin’s Gourmet Popcorn. From American-grown delicious Popcorn Kit varieties to the thoughtful, exceptionally engineered Popsmith Stovetop Popper, Tal's Popsmith is designed with foodies, home entertainers, and popcorn enthusiasts in mind, and is bringing back the magic of popcorn.

Tal has fused his passion for direct to consumer with his childhood love of popcorn that began in movie theaters and his mother’s kitchen. Born in Brooklyn to immigrant parents, Moore’s entrepreneurial journey, ignited by a necessary self-reliance, was intuitive and early, beginning with the gumballs he sold in middle school. He traded sports cards, delivered pizza, worked fast food, waited tables, sold used cars, and flipped burgers before starting a gumball machine vending route in the Pacific Northwest, ultimately founding Gumballs.com when he was just 21 years old.

A leader in marketing, industrial design, engineering, and branding, he is passionate about working with smart people to solve complex projects and build beautiful things. He is on a mission to create the most beloved popcorn brand in America.

He splits his time between Los Angeles, San Diego, and Seattle, where he finds inspiration for his entrepreneurial passions and through spending time with family and friends. He is an avid reader and has been known to salsa dance and golf, on occasion.